Why Us?

CMO4 Strategic Development

Four seasoned Chief Marketing Officers collaborate to craft a strategic plan tailored to your business—one that works now and evolves for long-term impact. I carefully source the CMOs, and you have the final say in approving them.

Client Benefits

  • Speed – Our fast turnaround time provides a competitive edge, assuring you that your urgent marketing challenges will not compromise quality or strategic depth.
  • Collaborative Approach on Steroids – After you give our CMO4 team the information they need, the brain power and experience in the room will exceed the cumulative competence of your internal marketing team or marketing agency.
  • Custom-Built CMO4 Team – CMOs are selected from our network of over 75 CMOs. They are selected specifically for your business and situation. Some may be well experienced in your industry while others may be experienced in the strategic options or technologies designed to solve for your situation.
  • Cutting Edge Technology – We are experts in the latest technologies including an understanding of what AI software is best suited for each situation. We can provide guidance to what CRM software is best for a company and how to optimize CRM software for marketing initiatives. We have CMOs specialized in digital promotion technology, best practices on the use of Where-To-Buy software, and technology used to counter competitive marketing initiatives.
  • Ongoing Support – You will have continued access to your CMO4 team who already understand your business; or, access to a partially new or all new CMO4 team for a particular issue.
  • Highest Level of Expertise – The CMOs in our network have a great deal of experience leading a marketing team for a Fortune 500 company which means they have risen to the top of the ladder in very competitive environment.* We believe our network of CMOs stack up against any of the highest skilled marketing executives in the country.
  • ROI Obsession – Our teams are focused on tangible business outcomes, and sophisticated measurement systems. You will have the ability to work with us after we deliver your plan to develop a tracking, measurement, and analytics plan to measure the results of the single issue recommendation or the results of certain strategic elements and compiled ROI of the marketing plan.

Examples of Problems We Solve

Stagnated Growth

We will uncover the core issue(s) causing the stagnation and develop a strategic plan to jump start and grow sales. We have found that sometimes the issue is something different from what the leadership team thinks it is. Our deep dive approach to understanding the situation will get at the issue and provide a plan that addresses it head on.

Understanding How to Use AI

We will help you understand how to use the power of AI in your business. We have CMOs who have used AI for years, keep up with new AI products, understand which AI product to use, and how to provide the maximum value to your business.

Pricing & Distribution Issues

Our network includes CMOs with years of experience determining how to price and promote products and services – both cost plus and value added pricing. We have CMOs who build and managing distribution channels. Some of the issues we often see are companies who compete only with price; have too many distributors; have distributors who are not in compliance with marketing updates, poorly trained and unmotivated distributors.

Brand Development, Positioning, and Brand Building

We have several CMOs experienced in all the elements of branding and brand messaging. This includes brand analysis, brand planning, positioning, naming and logo development. Our CMOs understand how to make your brand stand out from your competitors, avoid cliches, be bold, emotional, and instill value to your audiences and customers.

Digital Transformations

Some companies struggle with how best to move their company to digital technology, or how to set up and optimize their existing digital software. This is not only with marketing, but also with other departments- financial, operations, sales, and product/service development.

Traditional Advertising

Our CMO network includes CMOs who have planned traditional multi-million dollar advertising budgets for CPG products, retail chains and franchises, smaller retailers, and professional service businesses. Our CMOs understand how to maximize the value of direct mail, PR, TV, radio, podcast, and programmatic advertising.

Complex Problems & Opportunities

Some marketing issues are complicated. Sometimes a complex issue or objective cannot be solved with any of the software on the market. This is especially true for companies with unique business models or a unique set of circumstances. Other times, CEOs and their teams are disadvantaged by the limits of their experience or self-imposed constraints of not being able to think outside the box.  This is when the power of four C-level brains working together becomes extremely valuable.

Promotional Marketing / Sales Promotion

We have several CMOs in our network who have implemented hundreds of promotions for B2B and B2C companies at the salesforce, trade, and consumer levels. Dealer loader programs, off-invoice and bill back allowances, on-packs, in-packs, instant redeeming coupons, POS couponing, games and sweepstakes including official rules by state, coupons, tie-ins, loyalty programs, bundles, free samples, and FSIs. We have CMOs who have negotiated dozens of licensing deals, and CMOs who have sourced, designed and manufactured hundreds of millions of premiums for QSRs and CPG products overseas.

Digital Marketing Optimization

Many digital agencies understand how to optimize one or two digital channels but claim that they can do it all. Those agencies typically lack the expertise to understand digital marketing at the planning level. We have several CMOs who understand how to determine what digital marketing channels to use, and how best to optimize them. We have CMOs who are experts at website design and development, social media setup, technical-SEO, SEM, SEO, CRM marketing, influencer/affiliated marketing, content marketing, social media advertising, streaming advertising (OTT). We have CMOs who understand how to allocate budgets, test and optimize all types of digital marketing. We have C-level experts in Where-To-Buy software and implementation.

CMO4 Strategy Accelerator Process

15 DAY STRATEGIC RECOMMENDATION

Designed to Solve Marketing Questions, Issues, and Opportunities

  • Pre-Planning Work – We will send you an NDA along with a Questionnaire designed to give us a basic understanding of your business and marketing issue. We will use this information to determine your quote.
  • Days 1-5
    Situation Analysis & Objectives – Dynamic Q&A sessions with you/your leadership team and our CMO4 team to obtain all needed information related to the issue. Deliverable: Situation Summary for your feedback and approval.
  • Days 6-11
    Strategy Sessions – This phase includes two strategy sessions by our CMO4 team. The first on Day 6. The second on Day 9. And recommendations due from each CMO on Day 11.
  • Days 12-15
    Presentation of  Strategic Approaches – For your feedback and discussion.
    Presentation of Our Strategic Recommendation – For your feedback and discussion.
    Delivery of Our Strategic Recommendation(s)

If you inquire, we can furnish an estimated budget, timetable, and tracking recommendations. While there is no obligation, you have the option to engage Second Key Marketing for the execution of your strategic plan.

 

30 DAY MARKETING PLAN

Designed to Develop a Marketing Plan

  • Pre-Planning Work – We will send you an NDA along with a Questionnaire designed to give us a basic understanding of your business and marketing issue.
  • Days 1-7
    Situation Analysis & Objectives – Dynamic Q&A sessions with you/ your leadership team and our CMO4 team to identify your core issues and determine your marketing objectives. The amount of Q&A sessions depends on the situation and information needed. Deliverable: Situation Analysis and Marketing Objectives for your feedback and approval.
  • Days 8-15
    Competitive Analysis & Strategy Sessions – We delve into a rigorous competitive analysis (SWOT) to benchmark your position against your top competitors. This phase includes two 2-hour strategy sessions by our CMO4 team. Although you will not attend these sessions, you will be asked to make your team available to answer any questions we have during these sessions.
  • Days 16-30
    Strategic Plan Outline Presentation – You will receive a preliminary outline of your strategic marketing plan. This presentation is designed for feedback, allowing you to ask questions with our CMO4 team.
    Strategic Plan Summary Presentation – We will present your more detailed summary of your Marketing Plan – Situation Analysis, Marketing Objectives, Planning Constraints, Strategies, and Rough Tactics. This stage is another opportunity for feedback to refine and perfect your plan.
    Delivery of Your Marketing Plan

If you inquire, we can furnish an estimated budget, timetable, and tracking recommendations. While there is no obligation, you have the option to engage Second Key Marketing for the execution of your strategic plan.

Pricing

To get a quote please follow these instructions:

  1. Call us (612) 868-0091, or use the form below.
  2. We will send you an NDA and short questionnaire.
  3. Once received, we will send you a quote.
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